How to recruit passive job seekers

Some of the best people for the job are already happily employed (Shutterstock)

Once you’ve found a great candidate on Careers24, and approached them to gauge their interest, the following is key to successful recruitment...

Recruiting is the active and intentional practice of identifying the best person for your available position and as you know, some of the best people for the job are already happily employed.

But that doesn’t have to mean they won’t bite if the bait is tempting enough. These candidates are called passive job seekers, and the typical hallmarks of a passive job seeker are:

·         They are likely a valued employee.

·         They are satisfied with their salary.

·         They are invested in the current projects and goals of the company.

·         They are open to listening to an interesting offer.

·          They are not motivated to leave.   

Use the Careers24 CV Download tool to find the ideal candidate and pro-actively approach the right people for your positions. If you need help with this, uscontact

Once you’ve found a great candidate on Careers24, and approached them to gauge their interest, the following is key to successful recruitment:

Keep the momentum going

All feedback, screenings, etc and even the interview should happen within 24 hours of each other. If at all possible, even the job offer should be presented within 24 hours.

Taking too long between steps risks the candidate: assuming that the company isn’t serious about hiring, discovering a competing offer now that they are open to the idea, finding reasons to stay on at their current company or just getting annoyed at the process, and losing interest.

Show the candidate why they change companies

Use a variety of methods to show off the new company and motivate the candidate to want to move. Employer branding is crucial to this process. A good employer value proposition can make all the difference. To find out more about employer branding, contact us.

The majority of passive candidates change jobs for the opportunity, not the money. However…

Make an offer that motivates them to change

While money is not the most important reason a candidate will accept or reject your offer, it is a factor to consider. Convincing a passive job seeker to move (when they don’t have to) for a lower salary is near impossible.

Do you have vacancies to fill?Post your job(s) now.